What's the point of all the trend reports? What's the point of trends? And how do you use trends anyway?
Matt Klein is Director of Strategy at sparks & honey but he's also into cultural theory and cyber psychology.
Recently, he rounded up nineteen trends from over thirty trend reports and I gave him nineteen minutes to discuss them while reminiscing about the incredible Japanese obstacle course television show Takeshi's Castle.
In this episode, we discuss:
- the truth wars,
- reworking work,
- soft activism,
- the tranquil web, and
- why–like many brand essences–trend names sound like perfume ads from Paris.
Listen to this episode here:
You can find Matt here http://kleinkleinklein.com/
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