19 Trends In 19 Minutes Plus An Attempt To Make Takeshi's Castle A New Trend - Matt Klein, Cultural Theorist

By Dot Jarantilla

19 Trends In 19 Minutes Plus An Attempt To Make Takeshi's Castle A New Trend - Matt Klein, Cultural Theorist

What's the point of all the trend reports? What's the point of trends? And how do you use trends anyway?

Matt Klein is Director of Strategy at sparks & honey but he's also into cultural theory and cyber psychology.

Recently, he rounded up nineteen trends from over thirty trend reports and I gave him nineteen minutes to discuss them while reminiscing about the incredible Japanese obstacle course television show Takeshi's Castle.

In this episode, we discuss:

  • the truth wars,
  • reworking work,
  • mindfulness,
  • soft activism,
  • the tranquil web, and
  • why–like many brand essences–trend names sound like perfume ads from Paris.

Listen to this episode here:

You can find Matt here http://kleinkleinklein.com/

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