A Strategist Who Writes Or A Writer Who Does Strategy? - Claire Strickett
What if you think you're a strategist who happens to write but you're really a writer who happens to do strategy?
Claire Strickett is a senior planner at one of the world's best agencies adam&eveDDB. In London.
She writes all day every day - research debriefs, workshop agendas, presentations, and creative briefs. But she just co-wrote a book with Bert Blaize. It's about food and wine and it's called "What Wine When: What to drink with the food you love".
So we investigate the difference between being a strategist who writes and a writer who does strategy.
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