Early Bird Tickets for The Sweathead Do-Together Available until June 30th

Buying And Selling Strategy - Tom Trenta, CEO

Buying And Selling Strategy - Tom Trenta, CEO

Tom Trenta runs the research and strategy agency Positive in Chicago.

Previously, he was Chief Strategist at EggStrategy and a VP of Account Planning at Leo Burnett. The point of the CV is he's been working strategy since the 1990s and he sells it every day.

So, how do people buy strategy? How has selling strategy changed? What makes selling strategy difficult? And if you sell strategy for 20 years, what are realistic expectations about the career and the likelihood of your thinking being able to affect any given project?

Listen to this episode here:

You can find Tom and Positive here http://www.we-are-positive.com

Subscribe and rate

Don't forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

Want more?
Join Sweathead to access 100 strategy classes and pick up a copy of "Strategy Is Your Words" today. 

What are you looking for?

Signup for our Newsletter

You've spent over a minute here. You must really like us. Signup for the newsletter to stay informed of what's new.

Your cart

x