Communications Planning Basics - Julian Cole, Strategy Consultant
Julian and I have just launched Season 2 of The Strategy Megaclass.
It's called F**k Yeah Rainbow Cannons. And it's coming to NYC, Chicago, San Francisco, and Seattle in March and April. It's a full day of strategy training covering words, briefs, ideas, and strategy frameworks. Details and tickets are here http://www.strategymegaclass.com
We thought we'd use the occasion to talk through some work by S'well, Burger King and ClassPass, as well as discuss strategy practice work that Harriet (@minimalstrat), Bram Draaijer (@DraaijerB), and Sanika Tilway (@tillwaytweets) have posted on Twitter to #ShowYourStrategy.
Listen to this episode here:
Find their work here:
- Hannah Molly Baker's ClassPass case study: ClassPass Positioning Campaign
- Harriet - Selling fountain pens to office workers
- Dram - Selling wall paint to new house owners
- Sanika - Selling speed dating to introverts
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