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Do Your Ads Even Work, Bro? - Tom Roach, Data Boss

Do Your Ads Even Work, Bro? - Tom Roach, Data Boss

Yeah! Tom!

Tom is the Head of Effectiveness at BBH London. He shares such good things on the Internet, things that will help you do more effective work for your clients. And guess what? We discuss this.

We also discuss:

  • "All data is wrong but some is useful"
  • What makes advertising effective
  • Objectivity, confidence, and pride 
  • How to shepherd good ideas
  • How to approach writing an effectiveness paper

We had a couple of WiFi glitches (sorry - I'll get more pro!) but it was a fun chat.

 

Listen to this episode here:

You can find Tom here @tomroach

Find the articles here:

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