Extreme Is Clear - Fredrik Öst, Creative Director

By Dot Jarantilla

Extreme Is Clear - Fredrik Öst, Creative Director

Fredrik Öst is Founder and Creative Director of Stockholm agency Snask.

Snask makes bold, frank, outspoken work. This is why I've had a crush on them for two years, which was nine years into their existence.

We discuss:

  • Fredrik's philosophy on what makes good work
  • The importance of extremes
  • How frankness doesn't work in all cultures
  • The importance of side projects
  • The beauty of making mistakes
  • Fredrik's time in the military
  • Fredrik's experience as a Korean adoptee in Sweden
  • The importance of manifestos

Listen to this episode here:

You can find Snask here: 

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