Getting People To Work In Digital Agencies - Tom Beck, SoDA
Tom Beck once ran then sold an agency. Now, as the Executive Director of the Society of Digital Agencies (SoDA), he helps other people who run agencies.
- The eras of digital agencies over the past 20 years
- The missteps some agencies have taken
- How to get the people to work... specifically, what are the challenges in bringing in strategy, account management, user experience, and creative folk?
- Is "production" a dirty word?
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