Tickets available for The Sweathead Do-Together

Getting People To Work In Digital Agencies - Tom Beck, SoDA

Getting People To Work In Digital Agencies - Tom Beck, SoDA

Tom Beck once ran then sold an agency. Now, as the Executive Director of the Society of Digital Agencies (SoDA), he helps other people who run agencies.

We discuss: 

  • The eras of digital agencies over the past 20 years
  • The missteps some agencies have taken
  • How to get the people to work... specifically, what are the challenges in bringing in strategy, account management, user experience, and creative folk?
  • Is "production" a dirty word?

Listen to this episode here:

You can find Tom here @laughingrobots and SoDA here: http://sodaspeaks.com

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