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How BBDO Does Business Development - Nicole Landesman

How BBDO Does Business Development - Nicole Landesman

Nicole Landesman is Head of Business Development at BBDO in New York, where she helps potential clients navigate everything BBDO has to offer. And she was once a planner.

We discuss:

  • The BBDO new business process
  • What’s going on inside a marketer’s mind during a pitch
  • What makes a useful pitch brief
  • Moving form planning to business development

Listen to this episode here:

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