How Company Culture Makes Strategy Work - Or Not - Hilton Barbour, VP Marketing

By Dot Jarantilla

How Company Culture Makes Strategy Work - Or Not - Hilton Barbour, VP Marketing

Can companies change? If so, how?

Hilton is VP of Marketing at Cognitive. He was born in Zimbabwe but he's worked in the UK, the USA, and Canada. And he was a founding member of the Account Planning Group (APG) in Toronto, Canada.

After a long career in advertising, Hilton wanted to get closer to business problems. This led him to exploring company culture and change management.

In this episode, we discuss:

  • Shifting from account planning to marketing
  • Change management
  • Organizational culture as an accelerant of strategy

Listen to this episode here:

You can find him here Hilton Barbour

Subscribe and rate

Don't forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

Want more?
Join Sweathead to access 100 strategy classes and pick up a copy of "Strategy Is Your Words" today.