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How Money Works In Agencies - Darren Woolley, Trinity

How Money Works In Agencies - Darren Woolley, Trinity

Darren Woolley is Co-founder and CEO of Trinity P3. He spent 15 years as a copywriter including working as a Creative Director at JWT. Then he decided to help marketers make smarter decisions with their marketing. A big part of his work focuses on helping marketers hire agencies and fix relationships with their existing agencies.

In this chat, we ask:

  • whether procurement or pitch consultants have hurt the industry the most,
  • how agencies make money from employee salaries,
  • as well as different ways agencies can charge for their work.

Listen to this episode here:

You can find Darren here:

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