How Side Projects Help You (Especially When Snoop Dogg Is Your First Customer) - Jesse Nicely, Strategist and Entrepreneur

By Dot Jarantilla

How Side Projects Help You (Especially When Snoop Dogg Is Your First Customer) - Jesse Nicely, Strategist and Entrepreneur

Side projects don't have to be side hustles - but what's the point of them?

Jesse Nicely is a Group Strategy Director at Cashmere in Los Angeles. After studying psychology and journalism at NYU and editing the subculture magazine Frank 151, Jesse has found a place in the advertising world but he keeps one hand in a side project called Puffington's Golf. Puffington's Golf is a brand for golfers who also play with cannabis.

We discuss: 

  • The benefits of side projects
  • The struggles of side projects

Listen to this episode here:

You can find him here: Jesse Nicely  
And you can find Puffington's Golf here.

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