How To Create A Good Culture For Account Planning - Matt Tanter, CSO
By Dot Jarantilla
Matt Tanter is the Chief Strategy Officer at Grey London and the Chair of the Account Planning Group (APG).
As far as planning credentials go, CSO + Grey + London + Chair of APG = legit. He's a leader who's interested in culture over process and I thought I'd talk to him about this focus to help companies trying to bring in planning understand that you can't just drop in a planner and have planning. Planning happens within an operating system - a city, an agency type, an agency, the philosophy of the agency, the processes of the agency, and the attitudes of managers.
We discuss:
- Establishing a good culture of planning
- The pressures on planners right now
- Managing up
- Mental health in planning
- The APG and its creative planning awards
Shoutouts to all the lone planners or people trying to establish planning where it has never existed.
Listen to this episode here:
You can find Matt here @matttanter and the APG here https://www.apg.org.uk/
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