Marketers Fight For Ideas - Fernando Machado, Global CMO Burger King
By Dot Jarantilla
Fernando Machado is the Global CMO of Burger King.
His marketing team is one of the most creatively awarded teams in recent years. And that's all you need to know. I recorded this interview with a brand new microphone but I didn't edit it much.
I want you to hear a chat between someone at the peak of his game and a beginner. Yes, the beginner is me. Although, the way Fernando talks, he seems to have a wonderful beginner's mind.
We discuss:
- Making the Super Bowl decision
- What January for a CMO feels like
- How marketing works at Burger King
- Working with agencies
Listen to this episode here:
You can find Fernando here @fer_machado123
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