Marketing In Turbulent Times - Bruce Clark, Northeastern University

By Dot Jarantilla

Marketing In Turbulent Times - Bruce Clark, Northeastern University

Bruce Clark is Associate Professor of Marketing at Northeastern University in the D'Amore-McKim School of Business. This chat happened today - Friday, March 13 - and is unedited.

In this episode we discuss:

  • how COVID-19 has affected the teaching and learning of marketing,
  • what marketing students need to learn, and
  • what marketers might do well to contemplate in these turbulent times.

Listen to this episode here:

You can find Bruce here @bruceclarkprof 

You can find his article here "What's a 'Marketing Plan'?"

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