Marketing In Turbulent Times - Bruce Clark, Northeastern University
By Dot Jarantilla
Bruce Clark is Associate Professor of Marketing at Northeastern University in the D'Amore-McKim School of Business. This chat happened today - Friday, March 13 - and is unedited.
In this episode we discuss:
- how COVID-19 has affected the teaching and learning of marketing,
- what marketing students need to learn, and
- what marketers might do well to contemplate in these turbulent times.
Listen to this episode here:
You can find Bruce here @bruceclarkprof
You can find his article here "What's a 'Marketing Plan'?"
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