Marketing, You Need A Shakeup - Helen Edwards, Columnist & Consultant

By Dot Jarantilla

Marketing, You Need A Shakeup - Helen Edwards, Columnist & Consultant

Helen Edwards is a columnist for Marketing Week, a strategy consultant, and a teaching fellow at London Business School.

We discuss the tensions between the worlds of the practitioners and the academics of marketing, amassing credentials, and overachievement. Then we discuss what Helen wants to see change in marketing.

Listen to this episode here:

You can find Helen here @helenedw

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