Sonic Branding - Strategy For Your Ears - Steve Keller, Pandora

By Dot Jarantilla

Sonic Branding - Strategy For Your Ears - Steve Keller, Pandora

How do you help a brand stay in someone's mind by going through their ears?

Steve Keller is Sonic Strategy Director at Pandora. Pandora has over 60 million active users per month and is worth a few billion dollars. Steve sits in Studio Resonate, a small part of this few-billion-dollar company.

At Pandora's Studio Resonate, Steve works with brands on how to appear in people's ears - on and beyond Pandora.

In this interview, we discuss: 

  • The science of sound
  • The key concepts of sonic branding
  • How the money works (who gets paid for what)

 

Listen to this episode here:

You can find Steve here: @stevekeller1 

You can find Resonate Studios here: https://www.pandoraforbrands.com/studio-resonate

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