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Starting Out In Social - Jack Appleby, Creative Strategist

Starting Out In Social - Jack Appleby, Creative Strategist

LA's Jack Appleby is a Director of Creative Strategy.

He has touched projects for Beats by Dre, Microsoft, Rockband, and more. Almost a decade into a career that has focused largely on whatever social is and with a title that now suggests a broader remit, we chat about the challenges facing social strategists at a time when few get training.

We discuss:

  • Best Practice Machines
  • What's up with "engagement"?
  • What is social strategy?
  • Could other types of strategists do social work?
  • The skills social strategy folks need
  • The Los Angeles agency zeitgeist
  • Video game marketing
  • What is a creative strategist?

Listen to this episode here:

You can find Jack here @JuiceboxCA

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