Sweathead Podcast Episodes: Research

How Insights From Outsiders Are Useful - Erika Brenner

By Dot Jarantilla

How Insights From Outsiders Are Useful - Erika Brenner

How are the insights of outsiders useful and how can outsiders find anything more than a stereotype?

Erika Brenner is a marketer who has worked as a planner and insights manager. Born in Brazil, Erika spent eight years in China after university and is now into her fourth year in Norway.

With all this moving around, she has had to explain the value she can bring to local advertising and marketing teams by not being local, something she now captures in her website The Outsights.

We discuss:

  • Belonging everywhere and nowhere at once
  • How to work with stereotypes
  • The reality behind stereotypes about Brazilians, Norwegians, and Australians

Listen to this episode here:

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If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction

By Dot Jarantilla

If Your Research Is Boring How Can Anybody Use It? - Gunny Scarfo, Ben Zeidler, Nonfiction
How much of the research that brands commission ever gets used? And isn't that the point?

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Why The Dark Places Are So Ripe For Research And Strategy - Lindsey Wehking, Investigative Strategist

By Dot Jarantilla

Why The Dark Places Are So Ripe For Research And Strategy - Lindsey Wehking, Investigative Strategist
Why is it so uncomfortable for marketers and agencies to delve into dark emotions?

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Research–But Not As You Know It - Ashley Lapin, Kaitlin Moon

By Mark Pollard

Research–But Not As You Know It - Ashley Lapin, Kaitlin Moon
How do you do research worth doing?

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