Sweathead Podcast Episodes: Strategy

Why The Dark Places Are So Ripe For Research And Strategy - Lindsey Wehking, Investigative Strategist

By Dot Jarantilla

Why The Dark Places Are So Ripe For Research And Strategy - Lindsey Wehking, Investigative Strategist
Why is it so uncomfortable for marketers and agencies to delve into dark emotions?

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Strategists, Can You Bake In Your Value Or Do You Constantly Have To Prove It? - Ilana Bryant

By Mark Pollard

Strategists, Can You Bake In Your Value Or Do You Constantly Have To Prove It? - Ilana Bryant
Ever been hired to a strategy or account planning job only to arrive in the company and they don't know what it is, they aren't sure they want it, and they make you justify your existence every day?

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How Advertising Happens At One Of The World's Best Agencies - Richard Brim (CCO), Martin Beverley (CSO)

By Dot Jarantilla

How Advertising Happens At One Of The World's Best Agencies - Richard Brim (CCO), Martin Beverley (CSO)
How does one the world's best agencies–adam&eveDDB-work?

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Calling B.S. On Your Own Strategy Work - Rachel Bateast, VP

By Dot Jarantilla

Calling B.S. On Your Own Strategy Work - Rachel Bateast, VP
Why are you so caught up in being accurate instead of compelling? And that 100-slide deck–can anybody even use it?

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15 Things That Need Saying After Interviewing 300 Strategists–Sweathead Third Anniversary Special

By Mark Pollard

15 Things That Need Saying After Interviewing 300 Strategists–Sweathead Third Anniversary Special

So, you've interviewed over 300 strategists from around the world and spoken with thousands more... what aren't we talking about enough?

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Turn That Observation Into An Insight–7 Ways To Stumble Your Way There

By Mark Pollard

Turn That Observation Into An Insight–7 Ways To Stumble Your Way There
You have reams of research in your head but you need to whittle everything in your head into an insight fast–what do you do?

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19 Trends In 19 Minutes Plus An Attempt To Make Takeshi's Castle A New Trend - Matt Klein, Cultural Theorist

By Dot Jarantilla

19 Trends In 19 Minutes Plus An Attempt To Make Takeshi's Castle A New Trend - Matt Klein, Cultural Theorist
What's the point of all the trend reports? What's the point of trends? And how do you use trends anyway?

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With Your Next Creative Brief, Linger On The Problem. Then Use It.

By Mark Pollard

With Your Next Creative Brief, Linger On The Problem. Then Use It.
Problems can fix creative briefs. But how can something broken make something else work?

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