Sweathead Podcast Episodes: Strategy

The Power Of Provocative Thinking - Hugh Munro, Head of Planning

By Mark Pollard

The Power Of Provocative Thinking - Hugh Munro, Head of Planning
What does it mean to do provocative thinking and why is it easier to do it for brands than for ourselves?

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Sonic Branding - Strategy For Your Ears - Steve Keller, Pandora

By Dot Jarantilla

Sonic Branding - Strategy For Your Ears - Steve Keller, Pandora

How do you help a brand stay in someone's mind by going through their ears?

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Ladies Who Strategize - Anita Schillhorn Van Veen, Strategy Director

By Dot Jarantilla

Ladies Who Strategize - Anita Schillhorn Van Veen, Strategy Director
Why are networks for women in advertising needed and how do they work?

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How Company Culture Makes Strategy Work - Or Not - Hilton Barbour, VP Marketing

By Dot Jarantilla

How Company Culture Makes Strategy Work - Or Not - Hilton Barbour, VP Marketing
Can companies change? If so, how?

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Shaking Shit Up - How Order And Chaos Can Work Together - Chuck Welch, CSO

By Dot Jarantilla

Shaking Shit Up - How Order And Chaos Can Work Together - Chuck Welch, CSO
How do you get clients to shake shit up when the world already seems shook up enough?

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When The Strategist Decides To Make A Product - George Crichlow, Product Maker

By Dot Jarantilla

When The Strategist Decides To Make A Product - George Crichlow, Product Maker
What does the journey from doing strategy for other people's brands to making your own product look like?

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Strategy In A Large Digital Agency - Grant Owens, Strategy Boss

By Dot Jarantilla

Strategy In A Large Digital Agency - Grant Owens, Strategy Boss
What do strategists do and where do they fit in a large digital agency?

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Moving Around The Agency World - Jess Mireau, Strategy Leader

By Dot Jarantilla

Moving Around The Agency World - Jess Mireau, Strategy Leader

What do different roles such as user experience designer, strategist, and managing director have in common - and what's the real work involved with doing these roles well?

Jess Mireau is a strategy and agency leader. She started as an animator then she moved into user experience then strategy then strategy director then managing director. The last role she did in Hong Kong on behalf of her Brooklyn agency.

In this interview, we discuss:

  • What these roles have in common
  • How to pay attention to what you're really interested in
  • The shift from user experience into strategy
  • Managing a new office in a foreign country

Listen to this episode here:

You can find Jess here @jessmireau

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