The Executive View Of Marketing - JP Hanson, CEO

By Dot Jarantilla

The Executive View Of Marketing - JP Hanson, CEO

JP Hanson is CEO of strategy consultancy Rouser where he works with executives to improve their marketing. He also contributes to Marketing Week.

In this chat, we discuss:

  • what makes someone commercially minded,
  • the CMO's struggle for credibility,
  • and how JP approaches his writing.

Listen to this episode here:

You can find JP here @rouserjp and Rouser here https://rouser.se/

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