The Life Expectancy Of Brands - Sam Sterling, MD AKQA
Sam Sterling is Managing Director of AKQA Greater China and Japan.
Mega title, right? She's a doctorate candidate at Fudan and Durham University where she's doing a DBA (Doctorate of Business Administration), in which she's trying to bring a practitioner's mindset to academia while bringing academia a little closer to the practitioner's reality. She's studying the life expectancy of brands. We discuss this.
Listen to this episode here:
You can find Sam here @samsterling
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