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The Life Expectancy Of Brands - Sam Sterling, MD AKQA

The Life Expectancy Of Brands - Sam Sterling, MD AKQA

Sam Sterling is Managing Director of AKQA Greater China and Japan.

Mega title, right? She's a doctorate candidate at Fudan and Durham University where she's doing a DBA (Doctorate of Business Administration), in which she's trying to bring a practitioner's mindset to academia while bringing academia a little closer to the practitioner's reality. She's studying the life expectancy of brands. We discuss this.

Listen to this episode here:

You can find Sam here @samsterling

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