Turn That Observation Into An Insight–7 Ways To Stumble Your Way There
You have reams of research in your head but you need to whittle everything in your head into an insight fast–what do you do?
In this episode of Sweathead, I share a few steps I like to use–especially in workshops–to take an observation and land on an insight. These steps–or "stumbles"–can work in customer interviews too.
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