The Sweathead Strategy Accelerator starts Nov. 1

What's Happening In That Ad? - Vikki Ross, Copywriter

What's Happening In That Ad? - Vikki Ross, Copywriter

Vikki Ross is a copywriter in London.

She does a lot for the copywriting community - she organizes events and drinks, and she is a powerful and independent voice fighting to improve the respect the industry has for the craft (of copywriting, not of drinking). Also, she would have hated seeing the word "organizes" spelled like that. She probably flinched seeing "spelled" in the passive voice, too. Finally, see how I used brackets? Tsk tsk.

In this episode, we look at a few ads and try to break them down. What's the strategy? What are the words doing? You can watch the video of this discussion in the Sweathead Facebook group and on YouTube:

Listen to this episode here:

You can find Vikki here @VikkiRossWrites

Subscribe and rate

Don't forget to subscribe to the podcast and, please, leave a kind rating on iTunes.

Want more?
Join Sweathead to access 100 strategy classes and pick up a copy of "Strategy Is Your Words" today. 

What are you looking for?

Your cart