When A Strategist Runs The Agency - Samanta Judez, MD
Samanta Judez is Managing Director of DDB Barcelona.
Before this, she was the agency's CSO. She isn't alone as a planner-turned-agency-leader but the convention is to reserve the role for someone from account management. So, what can a planner bring to agency leadership?
We discuss:
- What an MD does
- How to know if this path is for you
- Planning in Spain
- Barcelona's long history of creativity
Listen to this episode here:
You can find Sam here @samjudez13
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