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Where Did The Advertising Industry Go Wrong? - Eaon Pritchard, CSO

Where Did The Advertising Industry Go Wrong? - Eaon Pritchard, CSO

Eaon Pritchard recently published "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising".

Eaon is the Head of Strategy at Universal McCann in Melbourne, Australia.

We discuss these things: 

  • WTF is data anyway?
  • The Dunning-Kruger effect (where the incompetent think they're good and the competent do not)
  • Sturgeon's Law (output connecting to the quality of output)
  • The importance of being confident in your own self-doubt

 

Listen to this episode here:

You can find Eaon here @eaonp and his book here "Where Did It All Go Wrong? Adventures At The Dunning Kruger Peak of Advertising"

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