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Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead

Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead

Tom is 20+ years into strategy work and now runs brand strategy at Re in Sydney, Australia. He's worked in the UK, NYC, and Sydney.

We discuss:

  • The blindspots of different types of agencies doing brand strategy
  • How complexity has earned many companies money 
  • The return to simplicity in strategy

Listen to this episode here:

You can find Tom here @thepunkrockshop

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