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Why Marketing Needs Comedy - Justin Lines, Marketer

Why Marketing Needs Comedy - Justin Lines, Marketer

Justin Lines is a marketer who recently completed a year at the University of Edinburgh.

He's on a mission to investigate the connection between comedy and marketing. His paper "How do comedians reveal the funny?" discusses insights and, especially, how comedians deploy benign violations - thoughts that offend yet seem true - to stir their audiences.

Listen to this episode here:

You can find Justin here @JustinLines1 and his work on his website

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