"Strategy Is Your Words" by Mark Pollard (now available everywhere)
Unit price per
UPDATE 26 JANUARY, 2021 The first print run is nearly sold out. We'll offer per-ordering for the second batch, which will be available mid-April due to printing delays.
After a successful Kickstarter campaign, "Strategy Is Your Words" by Mark Pollard (@markpollard) is now available. It's a 400-page journey into the words that help and hurt strategists.
The first half of the book delves into the strategist's mind. It tackles concepts like impostor syndrome, confusion, and feeling like a lone wolf.
The second half builds around The Four Points, a simple framework to help strategists–or account planners–arrive at their next creative brief. It tackles concepts like ideas, insights, problems, and what makes words work.
It's $50 including shipping and handling within the USA.
It's $70 including shipping and handling outside of the USA.
You can save on international shipping by ordering more than one book at a time.Please be patient with shipping–USPS and DHL are delivering during a pandemic and there have been delays.
Note: All sales are final.