"Strategy Is Your Words" by Mark Pollard - front cover
The Four Points Framework by Mark Pollard
"Strategy Is Your Words" by Mark Pollard - Insights Are Survival
"Strategy Is Your Words" by Mark Pollard - Problems Are Worth Having
"Strategy Is Your Words" by Mark Pollard - The Pyramid Of Advantage
"Strategy Is Your Words" by Mark Pollard - Page Spread

"Strategy Is Your Words" by Mark Pollard (now available everywhere)

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UPDATE 5 FEBRUARY, 2021 The first print run has sold out. Pre-ordering for the second batch plus Spanish and Portuguese versions will launch soon. We'll have English versions of the book in stock late-April.

After a successful Kickstarter campaign, "Strategy Is Your Words" by Mark Pollard (@markpollard) is now available. It's a 400-page journey into the words that help and hurt strategists.

The first half of the book delves into the strategist's mind. It tackles concepts like impostor syndrome, confusion, and feeling like a lone wolf.

The second half builds around The Four Points, a simple framework to help strategists–or account planners–arrive at their next creative brief. It tackles concepts like ideas, insights, problems, and what makes words work.

It's $50 including shipping and handling within the USA.
It's $70 including shipping and handling outside of the USA.
You can save on international shipping by ordering more than one book at a time
Please be patient with shipping–USPS and DHL are delivering during a pandemic and there have been delays.

Note: All sales are final.
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