"Strategy Is Your Words" by Mark Pollard (now available everywhere)
Unit price per
After a successful Kickstarter campaign, "Strategy Is Your Words" by Mark Pollard (@markpollard) is now available. It's a 400-page journey into the words that help and hurt strategists.
The first half of the book delves into the strategist's mind. It tackles concepts like impostor syndrome, confusion, and feeling like a lone wolf.
The second half builds around The Four Points, a simple framework to help strategists–or account planners–arrive at their next creative brief. It tackles concepts like ideas, insights, problems, and what makes words work.
It's $50 including shipping and handling within the USA.
It's $70 including shipping and handling outside of the USA.
*International shipping isn't cheap–it costs $30-$40 per book to ship beyond the USA and the prices have been shifting because of what's happening in the world right now. However, you can save on shipping by ordering more than one book at a time.
Note: All sales are final.